All their equipment and instruments are alive.
Let’s revile the truth here for a second, majority of our clients are startups. Obviously there is nothing wrong with that and we enjoy implementing our innovative vision to help startup companies succeed.
What we realized is that many startups founder lack of a basic technical skills, which can lead to a challenging conversation, dust project failure.
You decided to set up your business, you do so because you have a fantastic idea that will be a next big thing in your market, or perhaps you found a solution to a problem. Now here is the tricky part; as a non-technical startup founder, with no dev and digital marketing skills, making your dream a reality can be very challenging. By educating yourself with some basic technical and digital marketing skills, you can add value to your startup in smaller ways. Here’s a small list of need-to-know skills we feel can help you in the long run. Don’t hesitate to ask us question if you have any.
Startup Founder Skill 1
Define your targeting audience?
We believe that appealing to everyone appeals to no one. What you need to do is to focus on your target audience and style everything from your web design to your digital marketing campaigns around them. Start by sending out questionnaires, speaking to your customers through social media. The only way to provide a great product or service is to understand your audience. Involve your target customer in the development of your brand/business and continue to test, test, test. Reaching out and asking your customers will also make them feel like they have a voice, will breed loyalty and, if you’re lucky, will increase the likelihood of them recommending you to others.
Startup Founder Skill 2
Before moving ahead with creation of your website, we believe a good understanding of wireframing is essential. Wireframing is taking a great part of the development process. It gives the team a clarity of what the end product is supposed to be like. Wireframes are a basic sketch or image that helps you to understand how to end product might look or feel like.
Here is a powerful website – https://balsamiq.com that can help you put together a wireframe, but if you feel like you are a old school guy and love your pen and paper – that would do just fine. All that matters is that you make your agency and their the designers’ lives easier by giving them a clearer image of what you’re looking to build/crate.
Startup Founder Skill 3
Understand How Does The Development Team Works
As a startup founder, it’s your duty to follow up with your agency and to ensure that your assigned team stays on track and makes a fantastic end product. But part of that job also involves trusting your agency instead of interfering and getting in their way. In order to avoid disrupting your agency, it’s important that you understands and respects the work processes that your agency paste.
Startup Founder Skill 4
Another important skill that you must posses as a startup founder is the ability to give proper feedback. Here is a quick example for you:
Imagine you are in a restaurant and you say ‘my diner didn’t taste good’, obviously this feedback doesn’t help the chef at all, as you aren’t explaining why the taste was not good, but imaging saying ‘my meal was too salty’, this my friends gives the chef something to work on.
In terms of development, some examples include the size of images or perhaps a color choice. Instead of saying ‘I don’t like that shade of green’, say ‘I wish that shade of green was darker’. Conclusion, the more specific you are with your feedback, the easier it is for the team to work on a fix.
Startup Founder Skill 4
There is a huge lack of knowledge in the “how is this going to get customers”? As a startup founder a good knowledge of search engine optimization can greatly benefit you as a startup founder. SEO affects how search engines like Google and Bing list your content, that said a site with good SEO will rank higher than one with poor SEO. Search Engine Optimization has a huge impact on your marketing strategy. The goal here is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated nowadays, they still can’t see and understand a web page content the same way a human can. SEO helps the search engines to figure out what each page is about, and how it may be useful for users.
We have helped many organizations with their SEO needs all with measurable results. Reach us out if your company or personal website needs a boost.
Thanks for reading and we hope you enjoyed our tips.