UNIVERSITY OF WINDSOR
Technology has changed the way students now apply to university; today 97% of students report visiting a school’s website on mobile. With all the new information available to students, students are applying to more schools than ever before, creating new levels of competition for higher education marketers.
University of Windsor and STC partnered with Digital Nar to launch a new holistic campaign promoting campus offerings. Agreed-upon clearly defined metrics were to determine ultimate success of campaign.